Circular letter relating to the change of proprietorship of a retail shop 

Madam, 

For a considerable time, you have been one of Mr. Alderson's most valued customers. On Monday next Mr. Alderdson is transferring his business to me, and I am hoping that you will accord me the patronage with which you favored him. 

I have made myself acquainted with your special needs and can promise that your orders will be executed with precision and dispatch.